Bangalore Developers vs DLF - Cold War

The Bruhat Bangalore Mahangar Palike - BBMP [Government authority to approve buildings in Bangalore] - has issued a full page advertisement against DLF Homes which is developing WestEnd Heights at Banerghatta Road Bangalore.

DLF has claimed that it has received approval from BBMP for construction upto 4 floors. BBMP has clarified that DLF has not obtained any approval or sanction. The scanned copy of the Paper Advertisement from BBMP is attached below.
This practice is nothing new as Realty Developers raise booking amount from customers prior to all paper work formalities. We suspect rival builders in the vicinity[Banerghatta Road] who are holding on to inflated prices to loot customers having a hand in this BBMP advertisement as until now BBMP has never issued any such paper advertisements though such practices are so common. Rival Builders want to keep DLF out of Bangalore and hence the cold war :-)