Indian Realtors on Advertising Spree

With the slowdown in demand for Real Estate in India due to abnormal prices, Realtors like Parsvnath Developers, Unitech and Ansals are on an advertising spree to spend their excess inventory. They are heavily dependant on the print media and are extremely aggressive on the Web as well. Ansals had an Ad budget of Rs 15 crore.

Mr. Sanjay Dutt of Cushman & Wakefield said,

The Ad spend of most developers has gone up by 100-200 percent on the conservative side in the recent past. A slowdown in the real estate scenario in the last 3 months has necessitated companies to advertise aggressively.

include Gated Community, 9 Hole Gold Course, Realtors like Ansals are going overseas to sell their inventory. Some of their flashy tag linesWi-Fi availability, Food Plaza, Shopping Complex etc. Sure its true to some extent, but most of it is a straight forward lie. For instance, in Bangalore, SJR Park Vista on Ring Road promised so many things but the developers handed over the apartments with no water supply :-)