In October 2008, the DLF Westend Heights new town project was launched for Rs 2,775 / sft. If reports from today's Business Standard are to be believed then the pricing is down to Rs 2,100 / sft ET says the rates are down to Rs 1,850 for a larger apartment [1,900 sft size].
Nitesh, Prestige and Sobha have projects in the vicinity and had priced at a whopping Rs 3,200 / sft to Rs 3,500 / sft just few weeks ago. With DLF dropping the bomb shell on pricing, other developers have no choice but to follow them :-)
Similarly for The Summit Project in Hyderabad, DLF dropped prices
The per sq. ft prices that were to open at Rs4,000 have been slashed to Rs1,850 for a 1,760 sq. ft flat and to Rs2,000 for a 1,185 sq. ft flat in the project. Construction hasn’t yet begun and the project is expected to finish in three yearsCongratulations to DLF for kicking off the pricing war :-) Welcome to the Reality.
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